When you need to convey a powerful, intimate, emotional message, video is the medium of choice.
That’s why EquiCenter turned to POV-Rose Media to make this fundraising tool.
Potential donors get a behind-the-scenes look at what happens at EquiCenter. Using our Backpack VideoSM production method, we captured dramatic stories of participants. Viewers become intimately engaged with individuals facing challenges and how they benefit from their relationship with horses.
While the following words are accurate and meaningful, they don’t move potential donors the way a video can:
“Horseback riding is a progressive form of therapy for individuals with mental and/or physical challenges and proves to be an effective tool for improving muscle stimulation, strength, coordination, flexibility, posture and balance, as well as communication, social skills, and helps enhance self-confidence, self-discipline, cooperation, teamwork and independence.”
This excerpt is from a series of video stories produced in multiple forms and lengths for use in traditional and social media.
Read more about Backpack Video.SM
Produced and Directed by David Rose.
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