What’s Backpack Video^SM and Why Should You Care?

Backpack Video^SM is a cost-effective method of creating engaging mini-documentary stories and short-form, web-friendly videos.

Why should you care about on-line video? Consider this from the ComScore 2010 On-Line Video Report Card:

• Content options, quality, and convenience continue to drive drive people to on-line video
• Web video views grew 32% in 2010
• 89 million people in the US will watch 1.2 billion videos today

Videotaping for an international adoption documentary in the Strong/URMC birthing unit.

Backpack Video^SM provides an excellent way to participate in this growing phenomena because it’s cost effective and produces designed-for-web videos that are:

• Quick to watch
• Targeted to your audiences
• Easy to share

These days, all of us are less willing to be “sold”. Whether as consumers or in business, we want a different type of engagement. We want relevant, useful information, and will seek out branded content if the experience is authentic and easily accessible.

Backpack Video^SM requires smaller crews than traditional production, so the filmmaking process is less intimidating to subjects. People are more at ease with the camera, so viewers experience engaging, genuine stories.

Take a look at two brief examples.

A true, as-it-happens, life and death story about open heart surgery on an infant.

A behind-the-scenes look at how EquiCenter changes people’s lives.

The Results — What You Get:

• Direct, authentic, story-based short videos that connect with viewers and re-enforce your brand
• Information people want to experience and share
• A practical, cost-efficient approach to getting the most from your budget

How Backpack Video^SM Can Work for You

Backpack Video℠ relies on available light, making the filmmaking process unobtrusive.

Come to us with a need, a goal, a challenge. Together we’ll clarify and focus your multiple messages, groups of viewers, and brainstorm possible content to engage those people. We’ll create a series of short, effective videos and a distribution strategy using various social media and traditional channels. Out of a hypothetical $10,000 budget, perhaps five to ten one-minute videos can be made from one or more stories, with useful content for multiple audiences.

The outcome? Content targeted to specific goals likely to be watched and shared. Content that’s produced cost-effectively, that extends your budget and audience reach. Best of all, this approach is totally scalable — it works with budgets from a few thousand dollars to whatever’s the limit.

Why does Backpack Video^SM work? Because it’s:

• A collaborative, accessible, creative process
• A cost-efficient production method
• A way of thinking about today’s audiences and channels that connect to them

Traditional, large scale production and crew are still required for many projects, and we work that way as well. Backpack Video^SM isn’t the only communication solution. But it may be the perfect solution for your next communication challenge. Read a case study here. Want to learn more? Let’s connect.