Jeffrey Mead
Principal; Producer/Director; Communications Strategist
In today’s media-saturated environment technologies come and go, but people continue to crave stories to help them make sense of their work, their lives, and their world.
The process of creating and distributing story-based media now takes place in a very altered space. We don’t think of audiences anymore, but engaged participants. We’re participating in both the convergence and democratization of media. Marshall McLuhan would say “I told you so.”
In the brave new world where everyone can become a writer, director, editor, blogger, or webmaster, strategy is more and more important. And professionally produced media is increasingly required, even when it needs to feel home-made.
Engaging people requires connecting with them and revealing truth, regardless of the medium, old or new. There’s no substitute for authenticity, and capturing it requires skill. Stories need good storytellers to be told well.
Creating and sharing media in the extended social media landscape builds relationships in ways we simply couldn’t before. And this makes going to work very exciting.
See my complete, detailed Profile on my Linked In.
David H. Rose
Principal; Producer/Director
I’ve been producing documentary style video projects since I first picked up a video camera in college. I excel at producing work that’s intimate and motivational, and especially enjoy working with clients in human services, education, social services, medical and other not-for-profits.
My approach is story-based and personal, and I’ve been honored to work with outstanding clients. I’m gratified that my work is now distributed far beyond the limits of a traditional video presentation. Today, we get our clients’ messages out through the web and social media, greatly extending the reach of our projects. Strategically planning and executing the distribution of what we produce creates a whole other level of engagement possibilities.
Molly Cummings
Producer/Director; Communications Strategist
Storytelling is a craft I’ve been practicing since my first year of college when I covered the Cornell football team for the college radio station. I believe that learning how to first tell stories through audio — whether it’s sports, local news, profiles or in-depth features — prepared me very well for the transition to video a few years later. I concentrated solely on their words and the way they told their story and helped them fully describe their experiences and accomplishments.
Truly listening to the client and figuring out the best way to deliver their message to their intended audience(s) is a skill that is a necessary precursor to deciding the most appropriate technological way to showcase it.
People want to feel comfortable in the interview process and confident that their intended message is being heard. In my years of experience as a television news journalist and documentary filmmaker I’ve had the privilege of learning so much from the people I’ve interviewed — from government officials to educators to health service providers to athletes — and helping them share their stories with the world.
