Collaboration begins with listening, so together we can:
- Uncover the untapped potential of your brand
- Find the heart of each story, the authentic pulse
- Craft compelling, memorable stories that inform, inspire, motivate
- Share your stories in the connected world
What We Do:
- Leverage a strategic, story-based approach to video + web + social media content development
- Design solutions to accomplish your goals and achieve results
- Identify specific actions and a focused, finite timeline
- Create campaigns for your marketing and social media teams
How We Work:
- We work directly with you for easy, consistent access
- Learn (or help you clearly define) your marketing objectives and target audience/communities
- Micro-target your messages — It’s about what they want to hear
- Write a Creative Brief outlining your marketing objectives, target audiences, content
- Discover stories — Who’s the hero? What obstacles is he or she trying to overcome? What’s the final outcome?
- Incorporate Backpack Video℠, our documentary forte, or other production methods to make mini-doc series or short form videos (See Backpack VideoSM stories; Read about Backpack VideoSM)
- Craft meaningful, entertaining, informative stories people engage with and share on the web
- Help plan your distribution strategy to reach your marketing goals
