The Challenge — Recruiting Top Notch Financial Advisors Even a highly regarded nearly century-old financial firm like Sage Rutty has difficulty recruiting… It’s not easy to convince financial advisors to move their “book of business” to a new firm — there are risks. And some prefer … [Read more...]
Changing lives… Urban Scouting What's Urban Scouting? Essentially the same Boy Scouts of America program you find in the suburbs. The primary difference? Scouting programs everywhere help boys focus their lives. But Urban Scouting has an added social value: it helps kids make choices that keep … [Read more...]
Backpack VideoSM is a cost-effective method of creating engaging mini-documentary stories and short-form, web-friendly videos. Why should you care about on-line video? Consider this from the ComScore 2010 On-Line Video Report Card: Content options, quality, and convenience continue to drive … [Read more...]
Stay tuned, I'll be writing about this soon and frequently. Why? Because Backpack Video℠ is: → A powerful storytelling method → An excellent way to capture meaningful moments that resonate → Cost effective → Web and social media friendly → Authentic → … [Read more...]
Water for Sudan asked us to help them get the word out. And as a non-profit all-volunteer organization, they obviously have limited resources. Like most organizations, they’re asking themselves “How do we get more value out of our marketing communications resources?” To effectively … [Read more...]
So you’re off and running to begin, expand, or revamp your web-video presence. You know whom you want to reach, and what you want to say. You keep hearing about story as being key to effective video. Here are five tips on how not to tell your story: 1) Tell it from your perspective. You’re … [Read more...]
Okay, so 2011 is the year of video on the web — it’s been taking off now it’s in skyrocket mode. According to YouTube, every day hundreds of millions of people view their videos, and hundreds of thousands of new videos are uploaded daily. Wow! Not only that, but since YouTube is the #2 search … [Read more...]
It’s getting a lot of play in communications lately — telling your story. It’s really nothing new, though. The medium of choice since Neanderthal times — storytelling. But what’s it about? What’s storytelling mean? To me story is connection. As a teller of stories, a maker of … [Read more...]
