Sharing Water for Sudan’s Story in the Connected World — A Case Study

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Water for Sudan asked us to help them get the word out. And as a non-profit all-volunteer organization, they obviously have limited resources. Like most organizations, they’re asking themselves “How do we get more value out of our marketing communications resources?” To effectively … [Read more...]

Top Five Reasons Not to Use Video to Connect in 2011

Okay, so 2011 is the year of video on the web — it’s been taking off now it’s in skyrocket mode. According to YouTube, every day hundreds of millions of people view their videos, and hundreds of thousands of new videos are uploaded daily. Wow! Not only that, but since YouTube is the #2 search … [Read more...]