POV-Rose Media: Strategic Video Production | Storytelling & Distribution | Results

Storytelling and Backpack VideoSM Are in Our DNA

POV-Rose Media — Thu, 29 Dec 2011 17:15:19 +0000

They’re what we’re passionate about. We produce engaging, authentic mini-documentaries and short-form video stories that live in the connected world. It’s cost-effective and gives clients an effective way to connect with their communities in social and traditional media. Today’s two-way media environment demands genuine messages that don’t feel like marketing, have a personal voice, and provide [...]

Sage Rutty Reveals Heart and Soul to Recruit Talent

POV-Rose Media — Mon, 26 Dec 2011 19:35:42 +0000

The Challenge — Recruiting Top Notch Financial Advisors Even a highly regarded nearly century-old financial firm like Sage Rutty has difficulty recruiting… It’s not easy to convince financial advisors to

Urban Scouting — Prepared for Life

Jeff Mead — Sun, 15 May 2011 21:21:00 +0000

Changing lives… Urban Scouting What's Urban Scouting? Essentially the same Boy Scouts of America program you find in the suburbs. The primary difference? Scouting programs everywhere help boys focus their lives. But Urban Scouting has an added

What’s Backpack VideoSM and Why Should You Care?

Jeff Mead — Wed, 23 Feb 2011 23:39:34 +0000

Backpack VideoSM is a cost-effective method of creating engaging mini-documentary stories and short-form, web-friendly videos. Why should you care about on-line video? Consider this from the ComScore 2010 On-Line Video Report Card: Content optio

So, What’s Backpack Video℠?

Jeff Mead — Thu, 03 Feb 2011 21:06:00 +0000

Stay tuned, I'll be writing about this soon and frequently. Why? Because Backpack Video℠ is: → A powerful storytelling method → An excellent way to capture meaningful moments that resonate → Cost effective → Web and so

Sharing Water for Sudan’s Story in the Connected World — A Case Study

Jeff Mead — Mon, 31 Jan 2011 22:40:34 +0000

Water for Sudan asked us to help them get the word out. And as a non-profit all-volunteer organization, they obviously have limited resources. Like most organizations, they’re asking themselves “How do we get more value out of our marketing co

Dana Farber — Is a Clinical Trial for You?

POV-Rose Media — Mon, 31 Jan 2011 21:14:42 +0000

Patients often have misconceptions about clinical trials that could influence their decision to participate. Dana-Farber, in collaboration with Brigham and Women's Hospital, Massachusetts General Hospital, and Beth Israel Deaconess Medical Center,

Sharing Information is a Better Way — Diabetes

POV-Rose Media — Mon, 31 Jan 2011 03:32:53 +0000

This dramatization highlights the effectiveness of SandlotConnect software in potentially life-or-death situations. Sandlot creates Health Information Exchange software that can connect a patient’s medical records from various doctors, hospitals

Grey’s Anatomy’s James Picken’s Horse Story

POV-Rose Media — Sat, 29 Jan 2011 21:16:28 +0000

A Real Cowboy, A TV Doctor and Caring for Horses When James Pickens, Jr. lost his roping horse, “Smokey”, to disease it was devastating and brought home the importance of having all his horses seen by a veterinarian twice a year. Now, Picken

The Heart of the Community

POV-Rose Media — Fri, 28 Jan 2011 21:11:34 +0000

This is a true, as-it-happens, life and death story about open heart surgery on an infant. Potential donors get a behind-the-scenes look at what happens on a daily basis at Golisano Children’s Hopsital. Using our Backpack VideoSM production meth